Brand Story
Medicube: the Korean brand that wanted you to notice the results from the first use
South Korea · Since 2016 · 4 min read
Medicube's Collagen Night Wrapping Mask · Image: Medicube (medicube.us)
Technology you can see on your skin, at a price anyone can afford. That's how one of today's most influential K-beauty brands was born.
In summary · Quick facts
01 · Origins
Who created it and why
Behind Medicube is Kim Byung-hoon, who founded his company, APR, in 2014 when he was only 26 years old and still studying Business Administration at Yonsei University. The idea came from afar: according to what he has told the Korean press, as a teenager he saw his father lose his job due to internal company politics, and decided that one day he would create his own company, where talent was all that mattered.
Collagen Jelly Cream, another of the brand's viral formulas · Image: Medicube (medicube.us)
APR started with natural cosmetics for women in their twenties (its first brand was Aprilskin), and in April 2016 launched Medicube with a very clear idea: to be a dermocosmetics brand, that is, products designed to treat real skin concerns such as pores, blemishes, redness, or lack of radiance.
02 · Product Lines
A brand organized by concerns
Medicube organizes its products by skin concern rather than by product type. That's why its best-known lines have their own names:
Image: medicube.us
Beauty tech
AGE-R: the clinic, in your bathroom
The brand also saw a gap in the home beauty device market and created AGE-R, its range of facial devices, which brought the clinic experience to the bathroom.
03 · Philosophy
Medicube Philosophy
“
We wanted products with technology so good that consumers would notice the effect immediately, but at a price anyone could afford without worrying.
That combination of visible effectiveness and reasonable price is the basis of its success:
+1.4 trillion ₩
in Medicube sales as an individual brand in 2025
10 years
since its launch in 2016 to become a mega-brand
Zero Pore Pad, one of the brand's best sellers · Image: Medicube (medicube.us)
04 · Medicube at Lococo
Why do we have it at Lococo?
Medicube is now one of the most popular K-beauty brands, especially for its PDRN line and collagen masks. It's perfect if you're looking for visible results without a complicated routine.
PDRN Pink Peptide Serum 30mlView product →
PDRN Pink Collagen Capsule Cream 55gView product →
Collagen Night Wrapping Mask 75mlView product →
PDRN Pink Collagen Gel Mask (1 sheet)View product →
PDRN Pink Glutathione Capsule Cleansing Foam 120gView product →
Lococo Tip: If it's your first time with Medicube, choose the line according to your main concern (pores, blemishes, or radiance) instead of mixing many lines at once.
Sources
- APR – 2025 Sustainability Report (company data)
- Chosun Biz (04/11/2025) – History of APR, Aprilskin and Medicube
- Chosun Ilbo (09/07/2025) – Kim Byung-hoon's entrepreneurial origins
- Maeil Business (09/02/2026) – Medicube exceeds 1.4 trillion won
- Korea JoongAng Daily (04/02/2026) – APR Results in 2025
Images: © Medicube / APR, from medicube.us, used for informational purposes. Product photos on Lococo: © Lococo K-beauty Store.
