About Lococo
Crazy about Korean beauty
Lococo was born in Korea with a mission: to introduce the world to indie K-beauty brands that are not yet widely known outside Korea.
We select each brand one by one, directly in Seoul, to bring the K-beauty that Koreans really use to Spain.
Our story
Where it all began…
Lococo started in Seoul, surrounded by the brands, products and culture that make K-beauty so special. That's where we discovered many incredible indie brands that were virtually unknown outside Korea.
So we decided to bring them ourselves: testing, comparing and choosing each product before it reaches you.
Our first pop-up in Madrid
In December 2025, we opened our first pop-up store in Madrid, Lococo Skin Lab. It was the first time we were able to show the brands we had selected in Seoul in person.
Testing the textures, smelling the products and chatting with you about routines confirmed that K-beauty is much more enjoyable in good company.
We launched lococo.beauty
In September 2026, we launched our online store so you can discover our K-beauty selection wherever you are, with free shipping on orders over €30.
Our first physical store
Next year, we will open our first physical store in Madrid: a space to discover, try and share K-beauty in person. We look forward to seeing you!
Chosen in Seoul, for a reason
We don't want to carry K-beauty just for the sake of it. We bring Korean brands one by one, selected directly in Seoul, and every product you see at Lococo is here for a reason.
We're still small and don't have everything, but we decide what to bring by listening to you. Looking for something you can't find?
Tell us your wishlistK-beauty is meant to be shared
For us, K-beauty has always been about community: discovering products together, sharing routines and celebrating every small improvement in our skin.
With Coco Rewards, you earn Cocos with every purchase and every time you take part in the community, and you can redeem them for discounts on your next orders.
Discover Coco RewardsIndie brands from Korea
We introduce Korean brands that are not yet famous outside Korea, but are already favourites there.
Selected in Seoul
We choose each brand and each product directly in Seoul, one by one.
Caring for yourself every day
We believe that caring for your skin is a way of caring for yourself, with small daily routines.
Every day, the better you
Discover the Korean brands that will become your favourite ritual.
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